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Pulseri
Glossary

Survey terms in plain words

Each term gets a short meaning, how the score works and when to use it.

All terms

  • CES

    How easy it was for a customer to finish a task, on a scale from 1 to 7.

  • CSAT

    The share of customers who said they were satisfied with one moment.

  • Daily limit

    The most event surveys one person can receive in a day.

  • Detractor

    A person who answers 0 to 6 on the NPS question and may be unhappy.

  • eNPS

    How likely your team is to recommend your company as a place to work.

  • ESAT

    The share of your team who said they were satisfied with one thing.

  • Event survey

    A survey sent when something happens, such as a closed ticket.

  • NPS

    How likely customers are to recommend you, from -100 to 100.

  • Passive

    A person who answers 7 or 8 on the NPS question and is easy to lose.

  • Promoter

    A person who gives 9 or 10 on NPS and is likely to recommend you.

  • Relationship cooldown

    The time Pulseri waits before it asks the same person for another survey.

  • Response rate

    The share of the people you asked who answered the survey.

  • Segment

    A saved group of people picked by a rule, such as everyone on a paid plan.

  • Survey fatigue

    When people stop answering because they are asked too often.

Ask these questions at the right moment

Pulseri sends NPS, CSAT and CES surveys to customers and eNPS and ESAT surveys to your team, and alerts you when a score is low.

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