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Alerts and follow-ups

A low score should reach your team the same day.

Write a rule once. When an answer matches, Pulseri tells your team and shows whether it arrived.

Five steps: a customer scores 3, a rule for scores of 6 or lower matches, an alert is created, a message appears in the team chat and the team can follow up. A switch shows a score of 10: no alert, and a review request goes out instead.

Emily CarterNorthwind Books

3

“Exports take far too long.”

Rule

Matches

Score 6 or lower

Unhappy answer from Emily Carter

New alert

#customer-feedback · Pulseri

New unhappy answer from Emily Carter at Northwind Books: 3 out of 10. Exports take far too long.

Owner: Camila Reyes

Alert rules

Tell me when the score is low

A rule reads like a sentence: when this happens, tell that channel.

Build a rule from an answer's score, category (such as detractor or promoter) or sentiment. Combine conditions with "all of" or "any of". Score and category rules apply to one campaign. Sentiment rules can cover every campaign.

  • Score 6 or lower on your customer NPS survey.
  • A negative comment on any survey.
  • A promoter answer, so your team can say thanks.
Channels

Send it where your team already works

Slack

A message in your chosen channel, with the score and full comment.

Microsoft Teams

The same message, with score and comment, in a Teams channel.

Email

A message to one address, such as a support inbox, with the full comment.

Signed webhook

A call to your system, signed so you can check it came from Pulseri.

Delivery log and retries

Know that it arrived

Pulseri shows what happened to every alert.

Every alert has a delivery record: pending, delivered or failed, with the number of attempts and the last error. If the destination is briefly down, Pulseri makes up to five attempts over about 20 minutes. If it rejects the message for good, such as a deleted webhook, you see the failure straight away. Each rule alerts at most once per answer, so a busy day will not flood your channel.

Follow-up

From a score to a message

Five steps: a customer scores 3, a rule for scores of 6 or lower matches, an alert is created, a message appears in the team chat and the team can follow up. A switch shows a score of 10: no alert, and a review request goes out instead.

Emily CarterNorthwind Books

3

“Exports take far too long.”

Rule

Matches

Score 6 or lower

Unhappy answer from Emily Carter

New alert

#customer-feedback · Pulseri

New unhappy answer from Emily Carter at Northwind Books: 3 out of 10. Exports take far too long.

Owner: Camila Reyes

Watch a score of 3 match a rule and land in team chat. Flip the switch to see a score of 10.

See how customer surveys start

Automations

Connect anything with a signed webhook

Pulseri can call your system when a new answer or person arrives or a campaign changes. Each call carries an X-Pulseri-Timestamp header, a unique X-Pulseri-Delivery id and an X-Pulseri-Signature header, an HMAC-SHA256 signature of the timestamp and the body. Trust only calls that match and are less than five minutes old.

Verify a call
import { createHmac, timingSafeEqual } from 'node:crypto'

function isFromPulseri(rawBody, timestamp, header, secret) {
  if (Math.abs(Date.now() / 1000 - Number(timestamp)) > 300) return false
  const expected = 'sha256=' + createHmac('sha256', secret).update(`${timestamp}.${rawBody}`).digest('hex')
  const a = Buffer.from(expected)
  const b = Buffer.from(header ?? '')
  return a.length === b.length && timingSafeEqual(a, b)
}

Your system can also start a survey by sending Pulseri an event, with a service account key or the signed generic webhook.

Low scores that warn of churn are one use for these alerts. The customer churn guide shows a rule to copy.

See the API and assistants

Questions people ask

Within minutes of the answer. If the first attempt fails, Pulseri makes up to five attempts over about 20 minutes.

Hear about unhappy customers the same day

Try Pulseri for 14 days. Connect Slack or Teams and send a test alert in minutes.

Free for 14 days. Cancel any time before it ends.