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Customer feedback

Ask customers at the moment that matters.

Send NPS, CSAT and CES surveys on a schedule or when something happens. Nobody is asked too often.

A team picks a moment (a customer finishes a purchase), who to ask (paid-plan customers not asked in the last 90 days) and where (in the app or by email), then sees the question. By default, the same person is not asked twice in 90 days.

  • When

    A customer finishes a purchase
  • Who

    Paid customers not asked in 90 days
  • Where

    In your app or by email

What your customer sees

How likely are you to recommend us to a friend?

Not likelyVery likely

By default, will not ask the same person twice in 90 days.

Three scores

Pick the survey that fits the moment

Use NPS for a regular check-in on the whole relationship. Use CSAT and CES right after something happens.

NPS for the relationship

Ask how likely someone is to recommend you, on a schedule to a segment.

CSAT after a moment

Ask how satisfied someone was when a ticket closes or a purchase completes.

CES after a task

Ask how easy an export, an import or a first setup was.

Timing

On a schedule, or when something happens

A team picks a moment (a support ticket is closed), who to ask (any customer who contacted support) and where (by email), then sees the question. By default, the same person gets at most one survey like this a day.

  • When

    A support ticket is closed
  • Who

    Anyone who contacted support
  • Where

    By email

What your customer gets

How well did we solve your problem today?

Not wellVery well

By default nobody is asked more than once a day.

A scheduled survey goes to a segment on a cadence you choose. An event survey starts when your app, Stripe or Zendesk sends an event.

  • Choose the moment, such as a closed ticket or a purchase.
  • Choose who gets it: everyone, a segment, or people on a certain plan.
  • Add a delay, so the survey arrives while the moment is fresh.
Timing limits

Nobody gets asked too often

Two rules protect customers from survey fatigue. Both are on from the start.

Relationship cooldown. After a relationship survey such as NPS, a person is not asked again for 90 days by default, across all your campaigns.

Daily limit for event surveys. CSAT and CES surveys follow a limit on how many one person can get in 24 hours, so a customer who writes to support three times a day does not get three surveys.

Change both in your settings.

Where people answer

In your app or by email

Each campaign uses one channel. Pick the one your customers open most.

  • In-app: a small survey inside your product.
  • Email: a link, from your own domain on plans that include it.
  • Both follow the same relationship cooldown and daily limit.
  • People can change their answer for 24 hours after sending it.
After the answer

Send happy customers to a review page

After answering, people see a thank-you message. You write one for each score range. For high scores, add a link to your review page.

Reports

Reports by customer account

See scores by account and over time, then read what people wrote.

The average score dips in week 6, from 8.1 to 6.2. Of that week's comments, 14 are about slow exports, 6 about confusing pricing and 3 about help arriving late. A summary says the score fell mostly because exports got slower.

Average score by week

7.4this week

Dip in week 6

What people wrote in week 6

  • Slow exports14 comments

  • Confusing pricing6 comments

  • Help arrives late3 comments

In short

The score fell from 8.1 to 6.2 in week 6, mostly because exports got slower. It is recovering since.

Group people, for example by company. Pulseri rolls scores up by group and by week, so you see which accounts are slipping before they leave. Theme tags on comments explain each dip.

Voice of the customer for a small team shows how to set up the habit around these reports.

See how alerts reach your team

Keep reading

Questions people ask

NPS asks how likely someone is to recommend you and tracks the whole relationship. CSAT asks how satisfied someone was with one moment, such as a support chat. CES asks how easy a task was.

Hear from customers at the right moment

Try Pulseri for 14 days. Set up your first survey in your app or by email.

Free for 14 days. Cancel any time before it ends.