Pulseri NPS survey questions you can copy
One score question and a few short follow-ups. Copy them and replace the company name.
The questions
Copy the whole set or just the questions you need. Replace the square brackets with your details.
Answer scale: 0 to 10
How likely are you to recommend [Company] to a friend or colleague? (0 = not at all likely, 10 = extremely likely)
Ask this first. It gives you the score.
What is the main reason for your score?
The reason matters most. Keep it open.
What is one thing we could do to improve your experience?
Optional. Finds the next fix.
What do you like most about [Company]?
Optional. Shows what to say more loudly on your site.
May we contact you about your answers?
Optional. Add it only if someone will follow up.
New to this score? Read what NPS means.
How to use this template
- Choose who to ask. Pick a group, such as customers who have used you for at least a month. Keep it the same each time so scores compare.
- Paste the questions. Replace [Company] with your company name. Keep the score question first and its wording.
- Send it on a schedule. Ask every quarter or twice a year. More often tires people out.
- Work out the score and reply. Subtract the share of detractors (0 to 6) from the share of promoters (9 or 10). Passives (7 or 8) add to neither. Read the reasons and reply to unhappy answers first.
Tips for better answers
Ask the score first. Questions before it change the number.
Keep the survey short enough to finish on a phone in under a minute.
Do not reward a high score. It changes the number and tells you nothing true.
Reply to people. One line, such as "Thank you, we are fixing that this month", shows that answering was worth the time.
Not sure what a good score is? Read what is a good NPS score.
Questions about this template
Ask these questions at the right moment
Pulseri sends NPS, CSAT and CES surveys to customers and eNPS and ESAT surveys to your team, and alerts you when a score is low.
Free for 14 days. Cancel any time before it ends.