[{"data":1,"prerenderedAt":218},["ShallowReactive",2],{"content:pages:\u002Fresources\u002Fces-survey-questions":3,"content:glossary:list:terms":107},{"id":4,"title":5,"body":6,"canonical":46,"card":47,"cta":46,"description":48,"draft":49,"extension":50,"faq":51,"hero":61,"keywords":65,"locale":69,"meta":70,"mockup":46,"navigation":71,"noindex":49,"og":46,"path":72,"pricing":46,"resource":73,"section":102,"seo":103,"stem":104,"updated":105,"__hash__":106},"pages\u002Fresources\u002Fces-survey-questions.md","CES survey questions: a template you can copy",{"type":7,"value":8,"toc":41},"minimark",[9,14,18,21,24,27],[10,11,13],"h2",{"id":12},"tips-for-better-answers","Tips for better answers",[15,16,17],"p",{},"Ask about one task at a time. \"Importing your list\" points to one screen. \"Using our product\" does not.",[15,19,20],{},"Ask right after the task. Memory of effort fades fast.",[15,22,23],{},"Compare scores by task and fix the lowest first.",[15,25,26],{},"Pair CES with \"What made it harder than it should have been?\" The answer says what is hard.",[15,28,29,30,35,36,40],{},"To compare with other scores, see ",[31,32,34],"a",{"href":33},"\u002Fresources\u002Fglossary\u002Fcsat","CSAT"," and ",[31,37,39],{"href":38},"\u002Fresources\u002Fglossary\u002Fnps","NPS",".",{"title":42,"searchDepth":43,"depth":43,"links":44},"",2,[45],{"id":12,"depth":43,"text":13},null,"Customer effort score questions: the 1 to 7 ease question and follow-ups that show what slows people down.","Copy ready-made customer effort score questions with the 1 to 7 ease question plus follow-ups that show what slows people down.",false,"md",[52,55,58],{"q":53,"a":54},"Why does CES use a statement and not a question?","Agree-or-disagree is the usual wording for effort and keeps answers consistent. Higher still means easier.",{"q":56,"a":57},"What is the difference between CES and CSAT?","CES asks how easy a task was. CSAT asks how satisfied someone was. Someone can be satisfied with a result that took a lot of effort.",{"q":59,"a":60},"Can I ask CES by email?","Yes. Send it soon after the task ends. In-app surveys often get more answers.",{"eyebrow":62,"title":63,"lede":64},"Survey template","CES survey questions you can copy","Asks how easy a task was. Copy it, name the task and send it right after.",[66,67,68],"CES survey questions","customer effort score template","customer effort survey","en",{},true,"\u002Fresources\u002Fces-survey-questions",{"term":74,"scale":75,"questions":76,"steps":89},"ces","1 to 7",[77,80,83,86],{"text":78,"note":79},"[Company] made it easy for me to [finish this task]. (1 = strongly disagree, 7 = strongly agree)","Name one task, such as exporting data. Higher is better.",{"text":81,"note":82},"What made it harder than it should have been?","Show this to people who answered 4 or lower.",{"text":84,"note":85},"What would have made it easier?","Optional. People often name the fix.",{"text":87,"note":88},"Did you need help from our team to finish?","Optional. Yes or no. Needing help signals a hard step.",[90,93,96,99],{"name":91,"text":92},"Pick one task","Choose one task, such as a first setup, an export or a refund.",{"name":94,"text":95},"Paste and fill in the brackets","Write your company name and the task in the brackets.",{"name":97,"text":98},"Send it right after","Ask as soon as the task ends, in your app or by email.",{"name":100,"text":101},"Average the answers","Add up the scores and divide by the number of answers. Answers of 7, 6, 6, 5 and 4 give a CES of 5.6. Read the reasons from low scorers.","resources",{"title":5,"description":48},"resources\u002Fces-survey-questions","2026-10-15","ROoAjPXsatNRC2NT4BHdPR18ElFpXC2nQQoli3C9Dxg",[108,119,126,135,144,152,160,169,175,182,189,196,203,211],{"path":109,"title":110,"term":111,"short":112,"card":113,"related":114,"updated":118},"\u002Fglossary\u002Fces","What is CES? Customer effort score explained","CES","Customer effort score (CES) shows how easy it was for a customer to finish a task, on a scale from 1 to 7.","How easy it was for a customer to finish a task, on a scale from 1 to 7.",[115,116,117],"csat","nps","event-survey","2026-10-15T00:00:00.000Z",{"path":120,"title":121,"term":34,"short":122,"card":123,"related":124,"updated":118},"\u002Fglossary\u002Fcsat","What is CSAT? The customer satisfaction score","Customer satisfaction score (CSAT) shows the share of customers who said they were satisfied with one moment.","The share of customers who said they were satisfied with one moment.",[116,74,117,125],"esat",{"path":127,"title":128,"term":129,"short":130,"card":131,"related":132,"updated":118},"\u002Fglossary\u002Fdaily-limit","What is a daily limit? A cap on event surveys","Daily limit","A daily limit is a cap on how many event surveys, such as CSAT or CES, one person can receive in a day.","The most event surveys one person can receive in a day.",[117,133,134,115],"relationship-cooldown","survey-fatigue",{"path":136,"title":137,"term":138,"short":139,"card":140,"related":141,"updated":118},"\u002Fglossary\u002Fdetractor","What is a detractor? NPS detractors explained","Detractor","A detractor is a person who answers 0 to 6 on the NPS question. They are unlikely to recommend you and may be unhappy.","A person who answers 0 to 6 on the NPS question and may be unhappy.",[116,142,143],"promoter","passive",{"path":145,"title":146,"term":147,"short":148,"card":149,"related":150,"updated":118},"\u002Fglossary\u002Fenps","What is eNPS? Employee Net Promoter Score","eNPS","Employee Net Promoter Score (eNPS) shows how likely your team is to recommend your company as a place to work.","How likely your team is to recommend your company as a place to work.",[116,125,142,151],"detractor",{"path":153,"title":154,"term":155,"short":156,"card":157,"related":158,"updated":118},"\u002Fglossary\u002Fesat","What is ESAT? Employee satisfaction score","ESAT","Employee satisfaction score (ESAT) shows the share of your team who said they were satisfied with one thing.","The share of your team who said they were satisfied with one thing.",[159,115,116],"enps",{"path":161,"title":162,"term":163,"short":164,"card":165,"related":166,"updated":118},"\u002Fglossary\u002Fevent-survey","What is an event survey? Sent after an event","Event survey","An event survey is a survey that is sent when something happens, such as a closed support ticket, instead of on a schedule.","A survey sent when something happens, such as a closed ticket.",[115,74,167,168],"daily-limit","segment",{"path":170,"title":171,"term":39,"short":172,"card":173,"related":174,"updated":118},"\u002Fglossary\u002Fnps","What is NPS? Net Promoter Score explained","Net Promoter Score (NPS) shows how likely customers are to recommend you, as a number from -100 to 100.","How likely customers are to recommend you, from -100 to 100.",[142,143,151,115,159],{"path":176,"title":177,"term":178,"short":179,"card":180,"related":181,"updated":118},"\u002Fglossary\u002Fpassive","What is a passive? NPS passives explained","Passive","A passive is a person who answers 7 or 8 on the NPS question. They are satisfied but not excited, and they are easy to lose.","A person who answers 7 or 8 on the NPS question and is easy to lose.",[116,142,151],{"path":183,"title":184,"term":185,"short":186,"card":187,"related":188,"updated":118},"\u002Fglossary\u002Fpromoter","What is a promoter? NPS promoters explained","Promoter","A promoter is a person who answers 9 or 10 on the NPS question. They are very likely to recommend you.","A person who gives 9 or 10 on NPS and is likely to recommend you.",[116,151,143],{"path":190,"title":191,"term":192,"short":193,"card":194,"related":195,"updated":118},"\u002Fglossary\u002Frelationship-cooldown","What is a relationship cooldown? A survey break","Relationship cooldown","A relationship cooldown is the time Pulseri waits before it asks the same person for another NPS, eNPS or ESAT survey. The default is 90 days.","The time Pulseri waits before it asks the same person for another survey.",[134,167,116,159],{"path":197,"title":198,"term":199,"short":200,"card":201,"related":202,"updated":118},"\u002Fglossary\u002Fresponse-rate","What is a survey response rate?","Response rate","Response rate is the share of the people you asked who answered the survey, shown as a percentage.","The share of the people you asked who answered the survey.",[134,117,116],{"path":204,"title":205,"term":206,"short":207,"card":208,"related":209,"updated":118},"\u002Fglossary\u002Fsegment","What is a segment? Grouping people for surveys","Segment","A segment is a saved group of people picked by a rule, such as everyone on a paid plan or everyone who joined last month.","A saved group of people picked by a rule, such as everyone on a paid plan.",[116,117,210],"response-rate",{"path":212,"title":213,"term":214,"short":215,"card":216,"related":217,"updated":118},"\u002Fglossary\u002Fsurvey-fatigue","What is survey fatigue? Causes and how to avoid it","Survey fatigue","Survey fatigue is when people stop answering, or answer without care, because they are asked too often or the survey is too long.","When people stop answering because they are asked too often.",[210,133,167],1793908077447]