[{"data":1,"prerenderedAt":196},["ShallowReactive",2],{"content:glossary:\u002Fglossary\u002Fpromoter":3,"content:glossary:list:terms":91},{"id":4,"title":5,"body":6,"canonical":73,"card":74,"description":75,"draft":76,"extension":77,"locale":78,"meta":79,"navigation":80,"noindex":76,"og":73,"path":81,"related":82,"seo":85,"short":86,"stem":87,"term":88,"updated":89,"__hash__":90},"glossary\u002Fglossary\u002Fpromoter.md","What is a promoter? NPS promoters explained",{"type":7,"value":8,"toc":65},"minimark",[9,19,24,32,36,39,43,51,55],[10,11,12,13,18],"p",{},"A promoter is a person who answers 9 or 10 when you ask the ",[14,15,17],"a",{"href":16},"\u002Fresources\u002Fglossary\u002Fnps","NPS"," question, \"How likely are you to recommend us to a friend or colleague?\" These are your happiest people, the most likely to tell others about you.",[20,21,23],"h2",{"id":22},"how-promoters-count","How promoters count",[10,25,26,27,31],{},"Promoters raise your score. NPS is the share of promoters minus the share of ",[14,28,30],{"href":29},"\u002Fresources\u002Fglossary\u002Fdetractor","detractors",". With 60 percent promoters and 15 percent detractors, your NPS is 45. eNPS uses the same groups: there, a promoter is a team member very likely to recommend working for you.",[20,33,35],{"id":34},"what-to-do-with-promoters","What to do with promoters",[10,37,38],{},"Say thank you. Ask what they like most: the follow-up \"What is the main reason for your score?\" often shows what you do best. You can also ask for a review or a quote. Ask only after a high score, and make it easy to say no.",[20,40,42],{"id":41},"a-promoter-today-is-not-always-one-tomorrow","A promoter today is not always one tomorrow",[10,44,45,46,50],{},"Survey on a regular schedule to notice when a promoter becomes a ",[14,47,49],{"href":48},"\u002Fresources\u002Fglossary\u002Fpassive","passive"," or a detractor.",[20,52,54],{"id":53},"keep-reading","Keep reading",[56,57,58],"ul",{},[59,60,61],"li",{},[14,62,64],{"href":63},"\u002Fresources\u002Ftemplates\u002Fnps-survey-questions","Copy a set of NPS survey questions",{"title":66,"searchDepth":67,"depth":67,"links":68},"",2,[69,70,71,72],{"id":22,"depth":67,"text":23},{"id":34,"depth":67,"text":35},{"id":41,"depth":67,"text":42},{"id":53,"depth":67,"text":54},null,"A person who gives 9 or 10 on NPS and is likely to recommend you.","A promoter is a person who gives an NPS score of 9 or 10. Learn what promoters tell you and how to make the most of them.",false,"md","en",{},true,"\u002Fglossary\u002Fpromoter",[83,84,49],"nps","detractor",{"title":5,"description":75},"A promoter is a person who answers 9 or 10 on the NPS question. They are very likely to recommend you.","glossary\u002Fpromoter","Promoter","2026-10-15","qGJjgh7mpQAyTEWUE1w7kcAUPEBMJI2VHnzH9un443k",[92,102,111,120,128,135,143,152,158,165,167,174,181,189],{"path":93,"title":94,"term":95,"short":96,"card":97,"related":98,"updated":101},"\u002Fglossary\u002Fces","What is CES? Customer effort score explained","CES","Customer effort score (CES) shows how easy it was for a customer to finish a task, on a scale from 1 to 7.","How easy it was for a customer to finish a task, on a scale from 1 to 7.",[99,83,100],"csat","event-survey","2026-10-15T00:00:00.000Z",{"path":103,"title":104,"term":105,"short":106,"card":107,"related":108,"updated":101},"\u002Fglossary\u002Fcsat","What is CSAT? The customer satisfaction score","CSAT","Customer satisfaction score (CSAT) shows the share of customers who said they were satisfied with one moment.","The share of customers who said they were satisfied with one moment.",[83,109,100,110],"ces","esat",{"path":112,"title":113,"term":114,"short":115,"card":116,"related":117,"updated":101},"\u002Fglossary\u002Fdaily-limit","What is a daily limit? A cap on event surveys","Daily limit","A daily limit is a cap on how many event surveys, such as CSAT or CES, one person can receive in a day.","The most event surveys one person can receive in a day.",[100,118,119,99],"relationship-cooldown","survey-fatigue",{"path":121,"title":122,"term":123,"short":124,"card":125,"related":126,"updated":101},"\u002Fglossary\u002Fdetractor","What is a detractor? NPS detractors explained","Detractor","A detractor is a person who answers 0 to 6 on the NPS question. They are unlikely to recommend you and may be unhappy.","A person who answers 0 to 6 on the NPS question and may be unhappy.",[83,127,49],"promoter",{"path":129,"title":130,"term":131,"short":132,"card":133,"related":134,"updated":101},"\u002Fglossary\u002Fenps","What is eNPS? Employee Net Promoter Score","eNPS","Employee Net Promoter Score (eNPS) shows how likely your team is to recommend your company as a place to work.","How likely your team is to recommend your company as a place to work.",[83,110,127,84],{"path":136,"title":137,"term":138,"short":139,"card":140,"related":141,"updated":101},"\u002Fglossary\u002Fesat","What is ESAT? Employee satisfaction score","ESAT","Employee satisfaction score (ESAT) shows the share of your team who said they were satisfied with one thing.","The share of your team who said they were satisfied with one thing.",[142,99,83],"enps",{"path":144,"title":145,"term":146,"short":147,"card":148,"related":149,"updated":101},"\u002Fglossary\u002Fevent-survey","What is an event survey? Sent after an event","Event survey","An event survey is a survey that is sent when something happens, such as a closed support ticket, instead of on a schedule.","A survey sent when something happens, such as a closed ticket.",[99,109,150,151],"daily-limit","segment",{"path":153,"title":154,"term":17,"short":155,"card":156,"related":157,"updated":101},"\u002Fglossary\u002Fnps","What is NPS? Net Promoter Score explained","Net Promoter Score (NPS) shows how likely customers are to recommend you, as a number from -100 to 100.","How likely customers are to recommend you, from -100 to 100.",[127,49,84,99,142],{"path":159,"title":160,"term":161,"short":162,"card":163,"related":164,"updated":101},"\u002Fglossary\u002Fpassive","What is a passive? NPS passives explained","Passive","A passive is a person who answers 7 or 8 on the NPS question. They are satisfied but not excited, and they are easy to lose.","A person who answers 7 or 8 on the NPS question and is easy to lose.",[83,127,84],{"path":81,"title":5,"term":88,"short":86,"card":74,"related":166,"updated":101},[83,84,49],{"path":168,"title":169,"term":170,"short":171,"card":172,"related":173,"updated":101},"\u002Fglossary\u002Frelationship-cooldown","What is a relationship cooldown? A survey break","Relationship cooldown","A relationship cooldown is the time Pulseri waits before it asks the same person for another NPS, eNPS or ESAT survey. The default is 90 days.","The time Pulseri waits before it asks the same person for another survey.",[119,150,83,142],{"path":175,"title":176,"term":177,"short":178,"card":179,"related":180,"updated":101},"\u002Fglossary\u002Fresponse-rate","What is a survey response rate?","Response rate","Response rate is the share of the people you asked who answered the survey, shown as a percentage.","The share of the people you asked who answered the survey.",[119,100,83],{"path":182,"title":183,"term":184,"short":185,"card":186,"related":187,"updated":101},"\u002Fglossary\u002Fsegment","What is a segment? Grouping people for surveys","Segment","A segment is a saved group of people picked by a rule, such as everyone on a paid plan or everyone who joined last month.","A saved group of people picked by a rule, such as everyone on a paid plan.",[83,100,188],"response-rate",{"path":190,"title":191,"term":192,"short":193,"card":194,"related":195,"updated":101},"\u002Fglossary\u002Fsurvey-fatigue","What is survey fatigue? Causes and how to avoid it","Survey fatigue","Survey fatigue is when people stop answering, or answer without care, because they are asked too often or the survey is too long.","When people stop answering because they are asked too often.",[188,118,150],1793908078302]