[{"data":1,"prerenderedAt":448},["ShallowReactive",2],{"content:blog:\u002Fblog\u002Fwhy-we-price-by-people-and-never-by-response":3,"content:blog:list:posts":275,"content:data_authors:list:rows":444},{"id":4,"title":5,"author":6,"body":7,"canonical":233,"category":234,"date":235,"description":236,"draft":237,"extension":238,"faq":239,"image":255,"imageAlt":256,"keyword":257,"locale":258,"meta":259,"navigation":260,"noindex":237,"og":233,"path":261,"readingTime":233,"seo":262,"sources":263,"stem":270,"tags":271,"updated":235,"video":233,"__hash__":274},"blog\u002Fblog\u002Fwhy-we-price-by-people-and-never-by-response.md","Why we price by People and never by response","farsad",{"type":8,"value":9,"toc":220},"minimark",[10,14,23,28,39,42,46,49,72,76,79,82,109,113,116,119,123,126,132,138,141,144,148,151,155,158,172,175,191,195,198,201,205,208],[11,12,13],"p",{},"We price by the number of People you track, not by the number of answers you collect. A good survey program should not get more expensive when it works.",[11,15,16,17,22],{},"This post explains the choice, what it means for your bill and where it is not the best deal. We print no prices here. The ",[18,19,21],"a",{"href":20},"\u002Fpricing","pricing page"," is always current.",[24,25,27],"h2",{"id":26},"how-most-survey-tools-charge","How most survey tools charge",[11,29,30,31,35,36],{},"Many form and survey tools tie the plan to responses. Typeform's pricing page lists how many responses per month each plan includes, and says the limits reset every month. ",[32,33],"cite-ref",{"n":34},"1"," SurveyMonkey's page shows response limits on its team plans, counted across all surveys and users, and says you are charged for each additional response on those plans. ",[32,37],{"n":38},"2",[11,40,41],{},"This is fair: the vendor's costs rise with usage and a response is easy to count. The side effect: the better your survey works, the more it costs.",[24,43,45],{"id":44},"the-problem-with-paying-per-answer","The problem with paying per answer",[11,47,48],{},"Send a survey to 1,000 customers and a good question gets a high reply rate. Your bill rises. So you ask fewer people, or ask less often. Three things go wrong when each answer has a price.",[50,51,52,60,66],"ol",{},[53,54,55,59],"li",{},[56,57,58],"strong",{},"You start to ration."," Worry about the allowance makes you less likely to ask the quiet customer once more.",[53,61,62,65],{},[56,63,64],{},"Cost is hard to predict."," You control how many people you ask, not how many reply. A great campaign can surprise your finance team.",[53,67,68,71],{},[56,69,70],{},"The wrong thing is measured."," A response count rewards volume. You want the right people, asked at the right moment, and a way to act on the answer.",[24,73,75],{"id":74},"what-we-count-instead","What we count instead",[11,77,78],{},"We count People. A Person is a customer or an employee who can receive and answer your surveys. You add them with a few facts about them, such as plan, team or country. Pulseri decides who to ask and when. More customers means more People. More surveys on the same People change nothing.",[11,80,81],{},"In practice:",[83,84,85,91,97,103],"ul",{},[53,86,87,90],{},[56,88,89],{},"A bigger list moves you to a bigger plan."," Plans step up in People. The numbers are on the pricing page.",[53,92,93,96],{},[56,94,95],{},"Team members are not counted."," The colleagues who use Pulseri are not part of the number.",[53,98,99,102],{},[56,100,101],{},"Answers are not counted."," If one hundred more people reply, nothing changes.",[53,104,105,108],{},[56,106,107],{},"One list for customers and employees."," A pulse survey for your own team uses the same list as a customer survey.",[24,110,112],{"id":111},"what-is-still-counted-survey-sends","What is still counted: survey sends",[11,114,115],{},"Sending surveys costs money, and sending far too many by email risks deliverability. So each plan includes a monthly allowance of survey sends. A survey sent by email and a survey shown in your app each count as one send, from the same pool. Extra sends are billed per thousand. The pricing page shows each plan's allowance and how extra sends work.",[11,117,118],{},"This counts surveys you send, not answers you receive. It rises when you decide to ask more often, not when a survey succeeds.",[24,120,122],{"id":121},"a-worked-example-with-made-up-numbers","A worked example, with made-up numbers",[11,124,125],{},"Brightleaf is a small software company with 800 customers. The team wants an NPS survey every quarter, a CSAT survey after each solved support ticket, and a short yearly survey for its 30 employees.",[11,127,128,131],{},[56,129,130],{},"By response."," If every survey does well, the answer count rises every round. In January the team cannot say what the year will cost. A good quarter is a more expensive quarter.",[11,133,134,137],{},[56,135,136],{},"By People."," Brightleaf has about 830 People: 800 customers and 30 employees. That number is known in January. It changes when the customer list changes, which the team already tracks. Survey rounds, replies and alerts do not move it. The team does watch the surveys it sends each month. It stays inside the allowance if it asks each customer a few times a year.",[11,139,140],{},"The second way is easier to plan. It is also easier to explain to a finance lead.",[11,142,143],{},"Now flip it. Say Brightleaf had 80,000 newsletter readers and wanted one short poll a year. By People, the plan would need to be large. By response, a tool might cost less, since only a fraction will reply. Then we would tell you to look elsewhere.",[24,145,147],{"id":146},"what-happens-at-the-limit","What happens at the limit",[11,149,150],{},"At your People limit, Pulseri stops you adding more. It does not switch off anything you have, and it deletes no people or surveys. A tool that goes dark when you cross a line leaves you stuck at a bad time. We avoid that. You can raise the limit by changing plan or, on Business, adding a pack of People. Enterprise is set up with you directly, so its card says \"Let's talk\".",[24,152,154],{"id":153},"who-this-is-good-for","Who this is good for",[11,156,157],{},"Pricing by People works well when:",[83,159,160,163,166,169],{},[53,161,162],{},"You ask the same customers several times a year, with NPS, CSAT and a few event-based surveys.",[53,164,165],{},"You want to ask your whole customer list at some point.",[53,167,168],{},"You also want an employee pulse, in one tool.",[53,170,171],{},"You want a bill you can predict before the month starts.",[11,173,174],{},"It works less well when:",[83,176,177,180,183],{},[53,178,179],{},"You have a very large audience and send one or two surveys. A per-response tool may cost less.",[53,181,182],{},"You collect feedback from anonymous visitors you cannot list, such as people on a public web page. A form tool fits better.",[53,184,185,186,190],{},"You need one survey and nothing more. A free form is fine, as our post on ",[18,187,189],{"href":188},"\u002Fblog\u002Fforms-spreadsheets-or-a-feedback-tool","forms, spreadsheets or a feedback tool"," explains.",[24,192,194],{"id":193},"how-the-plans-are-named","How the plans are named",[11,196,197],{},"You can start on your own with Starter, Growth or Business. Enterprise is for larger teams that need a contract and a conversation. The People limit for each plan is in the comparison table. Prices exclude VAT.",[11,199,200],{},"You start with a 14-day trial. The pricing page explains what the trial includes and how billing works.",[24,202,204],{"id":203},"what-we-hope-you-take-from-this","What we hope you take from this",[11,206,207],{},"A feedback program should be easy to grow. The useful questions are who to ask and what to do with the answer. Pricing by People lets you spend your time on those.",[11,209,210,211,215,216,219],{},"To see how this compares with specific tools, read the ",[18,212,214],{"href":213},"\u002Fcompare\u002Fforms-and-survey-tools","comparison with form and survey tools",". For the numbers, go to ",[18,217,218],{"href":20},"pricing",".",{"title":221,"searchDepth":222,"depth":222,"links":223},"",2,[224,225,226,227,228,229,230,231,232],{"id":26,"depth":222,"text":27},{"id":44,"depth":222,"text":45},{"id":74,"depth":222,"text":75},{"id":111,"depth":222,"text":112},{"id":121,"depth":222,"text":122},{"id":146,"depth":222,"text":147},{"id":153,"depth":222,"text":154},{"id":193,"depth":222,"text":194},{"id":203,"depth":222,"text":204},null,"Company","2026-10-15","Many survey tools charge per answer. Pulseri charges by the People you track. Here is why, what it means for your bill and when it is not the best deal.",false,"md",[240,243,246,249,252],{"q":241,"a":242},"Does Pulseri charge for responses?","No. Plans are sized by how many People you track, not by how many answers you collect. Survey sends have a separate monthly allowance.",{"q":244,"a":245},"What is a Person in Pulseri?","A Person is a customer or an employee who can receive and answer your surveys. You add them with a few facts, and Pulseri asks them at the right moment.",{"q":247,"a":248},"What happens when I reach my People limit?","You cannot add more People until you change plan or add a pack. Nothing you already have is switched off or deleted.",{"q":250,"a":251},"Where do I find the current prices?","On the pricing page, which always shows the live plans. Enterprise shows \"Let's talk\" instead of a price.",{"q":253,"a":254},"Is per-person pricing always cheaper?","No. With a very large list and only a few surveys, a tool that charges per response may cost less. The comparison pages explain who each model suits.","\u002Fblog\u002Fwhy-we-price-by-people-and-never-by-response.webp","The number 830 beside a flat green price line for people and grey dots for replies rising above it","survey software pricing","en",{},true,"\u002Fblog\u002Fwhy-we-price-by-people-and-never-by-response",{"title":5,"description":236},[264,267],{"title":265,"url":266,"retrieved":235},"Typeform pricing","https:\u002F\u002Fwww.typeform.com\u002Fpricing\u002F",{"title":268,"url":269,"retrieved":235},"SurveyMonkey pricing","https:\u002F\u002Fwww.surveymonkey.com\u002Fpricing\u002F","blog\u002Fwhy-we-price-by-people-and-never-by-response",[218,272,273],"people","responses","kWFjhOnVJKcdZ-YktHxuTMuDse8g6rEiDWpwq3owBaY",[276,290,302,311,320,329,337,345,352,360,368,377,384,395,406,414,416,427,436],{"path":277,"title":278,"description":279,"date":280,"updated":280,"category":281,"tags":282,"author":6,"image":287,"imageAlt":288,"readingMinutes":289},"\u002Fblog\u002Fcustomer-churn","Customer churn: what it is and how to calculate it","Customer churn is the share of customers who leave in a period. Learn the formula, a worked example and how low survey scores can warn you the same day.","2026-11-05T00:00:00.000Z","Getting feedback",[283,284,285,286],"alerts","detractors","feedback","scores","\u002Fblog\u002Fcustomer-churn.webp","A large red 5 beside a grid of 20 dots in which one dot is red, standing for 1 customer in 20",8,{"path":291,"title":292,"description":293,"date":280,"updated":280,"category":294,"tags":295,"author":6,"image":299,"imageAlt":300,"readingMinutes":301},"\u002Fblog\u002Fcustomer-loyalty","Customer loyalty: what it is and how to measure it","Customer loyalty is customers choosing you again and recommending you. Measure it by pairing one survey answer with renewals, shown in a worked example.","Scores and metrics",[296,297,298],"nps","loyalty","metrics","\u002Fblog\u002Fcustomer-loyalty.webp","The number 36 beside a two by two grid of 81, 9, 36 and 24 customers sorted by what they said and what they did",6,{"path":303,"title":304,"description":305,"date":280,"updated":280,"category":281,"tags":306,"author":6,"image":308,"imageAlt":309,"readingMinutes":310},"\u002Fblog\u002Fcustomer-retention","Customer retention: meaning, formula, strategies","Customer retention is keeping the customers you have. See the meaning, the retention rate formula with a worked example and strategies for small teams.",[285,296,307],"retention","\u002Fblog\u002Fcustomer-retention.webp","The number 88 beside a grid of 100 dots, 88 filled and 12 hollow",7,{"path":312,"title":313,"description":314,"date":280,"updated":280,"category":294,"tags":315,"author":6,"image":318,"imageAlt":319,"readingMinutes":301},"\u002Fblog\u002Fcustomer-satisfaction-index","Customer satisfaction index: meaning and formula","A customer satisfaction index (CSI) turns several satisfaction ratings into one 0 to 100 number. Learn the formula, weights and a worked example.",[316,286,298,317],"csat","calculation","\u002Fblog\u002Fcustomer-satisfaction-index.webp","The number 63.5 beside three bars scored 80, 65 and 50",{"path":321,"title":322,"description":323,"date":280,"updated":280,"category":281,"tags":324,"author":6,"image":326,"imageAlt":327,"readingMinutes":328},"\u002Fblog\u002Fcustomer-satisfaction-questions-to-ask","Customer satisfaction questions to ask, by moment","About 20 customer satisfaction questions sorted by moment, from the first week to cancellation, with a rule for picking one to three per survey.",[325,316,285],"survey-questions","\u002Fblog\u002Fcustomer-satisfaction-questions-to-ask.webp","A large black 1 beside a line of five grey dots with one green dot circled",5,{"path":330,"title":331,"description":332,"date":280,"updated":280,"category":281,"tags":333,"author":6,"image":335,"imageAlt":336,"readingMinutes":328},"\u002Fblog\u002Fvoice-of-the-customer","Voice of the customer for a small team","Voice of the customer is what customers tell you, collected and acted on. See what it means and how a small team can start with a weekly review.",[285,296,334],"getting started","\u002Fblog\u002Fvoice-of-the-customer.webp","The number 4 beside four circles in a row, the last one filled, with a dotted line looping back to a person icon",{"path":338,"title":339,"description":340,"date":341,"updated":341,"category":294,"tags":342,"author":6,"image":343,"imageAlt":344,"readingMinutes":301},"\u002Fblog\u002Fcustomer-satisfaction-score","Customer satisfaction score: how to calculate it","Customer satisfaction score is the share of people who rated a moment 4 or 5 out of 5. See the math worked through, and how scale and sample size change it.","2026-11-04T00:00:00.000Z",[316,317,286],"\u002Fblog\u002Fcustomer-satisfaction-score.webp","The number 67 beside 60 dots, 40 green for satisfied answers, 9 gray for neutral and 11 red for dissatisfied",{"path":346,"title":347,"description":348,"date":341,"updated":341,"category":281,"tags":349,"author":6,"image":350,"imageAlt":351,"readingMinutes":328},"\u002Fblog\u002Fcustomer-satisfaction-survey","Customer satisfaction survey: how to run one","A customer satisfaction survey is one short question sent right after a moment. Pick the moment, the length and the delay, then act on low scores.",[316,285],"\u002Fblog\u002Fcustomer-satisfaction-survey.webp","A large 500 beside a grid of 500 dots with 100 filled, showing the invitations needed for 100 answers",{"path":353,"title":354,"description":355,"date":356,"updated":356,"category":281,"tags":357,"author":6,"image":358,"imageAlt":359,"readingMinutes":289},"\u002Fblog\u002Fopen-ended-survey-questions-examples","Open-ended survey questions: 30 examples","Thirty open-ended survey questions sorted by the score they follow, when to ask each one, and how to read a few hundred answers on your own.","2026-10-29T00:00:00.000Z",[325,285,296,316],"\u002Fblog\u002Fopen-ended-survey-questions-examples.webp","The number 30 beside four rows of colored dots, each row ending in an empty comment box",{"path":361,"title":362,"description":363,"date":364,"updated":364,"category":294,"tags":365,"author":6,"image":366,"imageAlt":367,"readingMinutes":328},"\u002Fblog\u002F15-nps-follow-up-questions-that-get-real-answers","15 NPS follow-up questions that get real answers","Fifteen follow-up questions for promoters, passives and detractors, plus how many to ask, how to word them and what to do with the comments you get.","2026-10-15T00:00:00.000Z",[296,325,285],"\u002Fblog\u002F15-nps-follow-up-questions-that-get-real-answers.webp","The number 15 beside three black dots for everyone and three columns of four red, grey and green dots",{"path":188,"title":369,"description":370,"date":364,"updated":364,"category":281,"tags":371,"author":6,"image":375,"imageAlt":376,"readingMinutes":328},"Forms, spreadsheets or a feedback tool: which fits","A form and a spreadsheet are enough for a small, one-time question. Learn the signs that you have outgrown them and what a feedback tool adds.",[372,373,374,334],"forms","spreadsheets","tools","\u002Fblog\u002Fforms-spreadsheets-or-a-feedback-tool.webp","A large 3 beside three stacked rows, a form, a spreadsheet grid and a green trend line",{"path":378,"title":379,"description":380,"date":364,"updated":364,"category":294,"tags":381,"author":6,"image":382,"imageAlt":383,"readingMinutes":328},"\u002Fblog\u002Fhow-to-calculate-nps","How to calculate NPS, with a worked example","NPS is the share of promoters minus the share of detractors. Follow three worked examples, learn how rounding works and see how to score a 1 to 5 scale.",[296,317,286],"\u002Fblog\u002Fhow-to-calculate-nps.webp","The number 28 beside a bar split into 19, 34 and 47 with the sum 47 minus 19 equals 28",{"path":385,"title":386,"description":387,"date":364,"updated":364,"category":388,"tags":389,"author":6,"image":393,"imageAlt":394,"readingMinutes":328},"\u002Fblog\u002Fhow-to-run-an-enps-survey-in-a-20-person-company","How to run an eNPS survey in a 20-person company","Ask one question, say how answers are used, read the score as a trend and act within two weeks. A plain plan for teams of about 20 people.","Employee feedback",[390,391,392],"enps","employee-feedback","surveys","\u002Fblog\u002Fhow-to-run-an-enps-survey-in-a-20-person-company.webp","The number 20 beside a grid of 20 dots, 16 filled and 4 empty, above a two-week timeline",{"path":396,"title":397,"description":398,"date":364,"updated":364,"category":399,"tags":400,"author":6,"image":404,"imageAlt":405,"readingMinutes":328},"\u002Fblog\u002Fsend-a-csat-survey-when-a-zendesk-ticket-is-solved","Zendesk CSAT survey setup in seven steps","Connect Zendesk to Pulseri, pick the Ticket solved event and send a CSAT survey with a short delay. Seven steps with the screens you will see.","Setup guides",[401,316,402,403],"zendesk","support","setup","\u002Fblog\u002Fsend-a-csat-survey-when-a-zendesk-ticket-is-solved.webp","A large 7 beside a solved-ticket tick, a clock and a survey card joined by dotted arrows",{"path":407,"title":408,"description":409,"date":364,"updated":280,"category":399,"tags":410,"author":6,"image":412,"imageAlt":413,"readingMinutes":328},"\u002Fblog\u002Fturn-detractors-into-a-slack-alert","Turn detractors into a Slack alert in ten minutes","Connect Slack once, write one alert rule for NPS detractors and send a test message. A step by step guide with what the alert shows and how to keep it useful.",[411,283,296,284],"slack","\u002Fblog\u002Fturn-detractors-into-a-slack-alert.webp","A large red 6 beside a red score dot showing 3 with a dotted arrow to a Slack-style message card",{"path":261,"title":5,"description":236,"date":364,"updated":364,"category":234,"tags":415,"author":6,"image":255,"imageAlt":256,"readingMinutes":328},[218,272,273],{"path":417,"title":418,"description":419,"date":420,"updated":420,"category":281,"tags":421,"author":6,"image":424,"imageAlt":425,"readingMinutes":426},"\u002Fblog\u002Fhow-to-ask-for-feedback-without-annoying-people","How to ask for feedback without annoying people","Ask the right person at the right moment, keep it to one question, and never ask twice too soon. A plain guide to avoiding survey fatigue.","2026-10-13T00:00:00.000Z",[422,296,316,423],"survey fatigue","timing","\u002Fblog\u002Fhow-to-ask-for-feedback-without-annoying-people.webp","A large 1 beside a timeline of three well-spaced survey ticks",3,{"path":428,"title":429,"description":430,"date":420,"updated":420,"category":294,"tags":431,"author":6,"image":433,"imageAlt":434,"readingMinutes":435},"\u002Fblog\u002Fnps-vs-csat-vs-ces","NPS vs CSAT vs CES: which one to use and when","NPS measures loyalty, CSAT measures satisfaction with one moment, CES measures effort. Learn what each asks, how it is scored and when to pick it.",[296,316,432,298],"ces","\u002Fblog\u002Fnps-vs-csat-vs-ces.webp","A large 3 beside three rows of dots for the 0 to 10, 1 to 5 and 1 to 7 scales",4,{"path":437,"title":438,"description":439,"date":420,"updated":420,"category":294,"tags":440,"author":6,"image":442,"imageAlt":443,"readingMinutes":426},"\u002Fblog\u002Fwhat-is-a-good-nps-score","What is a good NPS score? How to read yours","Any score above 0 is positive and above 50 is often called excellent, but your own trend matters more. Learn the bands, a worked example and common traps.",[296,441,286],"benchmarks","\u002Fblog\u002Fwhat-is-a-good-nps-score.webp","The number 50 beside a score scale in three bands, below 0, above 0 and above 50, with one person marker",[445],{"key":6,"name":446,"avatar":447},"Farsad F.","\u002Fauthors\u002Ffarsad.webp",1793908076795]