{
  "version": "https://jsonfeed.org/version/1.1",
  "title": "Pulseri blog",
  "home_page_url": "https://www.pulseri.com/blog",
  "feed_url": "https://www.pulseri.com/blog/feed.json",
  "description": "Plain guides on asking customers and your team for feedback, reading the scores and acting on what you hear.",
  "language": "en-US",
  "items": [
    {
      "id": "https://www.pulseri.com/blog/customer-churn",
      "url": "https://www.pulseri.com/blog/customer-churn",
      "title": "Customer churn: what it is and how to calculate it",
      "content_text": "Customer churn is the share of customers who leave in a period. Learn the formula, a worked example and how low survey scores can warn you the same day.",
      "summary": "Customer churn is the share of customers who leave in a period. Learn the formula, a worked example and how low survey scores can warn you the same day.",
      "date_published": "2026-11-05T00:00:00.000Z",
      "date_modified": "2026-11-05T00:00:00.000Z",
      "image": "https://www.pulseri.com/blog/customer-churn.webp",
      "authors": [
        {
          "name": "Farsad F."
        }
      ],
      "tags": [
        "Getting feedback",
        "alerts",
        "detractors",
        "feedback",
        "scores"
      ]
    },
    {
      "id": "https://www.pulseri.com/blog/customer-loyalty",
      "url": "https://www.pulseri.com/blog/customer-loyalty",
      "title": "Customer loyalty: what it is and how to measure it",
      "content_text": "Customer loyalty is customers choosing you again and recommending you. Measure it by pairing one survey answer with renewals, shown in a worked example.",
      "summary": "Customer loyalty is customers choosing you again and recommending you. Measure it by pairing one survey answer with renewals, shown in a worked example.",
      "date_published": "2026-11-05T00:00:00.000Z",
      "date_modified": "2026-11-05T00:00:00.000Z",
      "image": "https://www.pulseri.com/blog/customer-loyalty.webp",
      "authors": [
        {
          "name": "Farsad F."
        }
      ],
      "tags": [
        "Scores and metrics",
        "nps",
        "loyalty",
        "metrics"
      ]
    },
    {
      "id": "https://www.pulseri.com/blog/customer-retention",
      "url": "https://www.pulseri.com/blog/customer-retention",
      "title": "Customer retention: meaning, formula, strategies",
      "content_text": "Customer retention is keeping the customers you have. See the meaning, the retention rate formula with a worked example and strategies for small teams.",
      "summary": "Customer retention is keeping the customers you have. See the meaning, the retention rate formula with a worked example and strategies for small teams.",
      "date_published": "2026-11-05T00:00:00.000Z",
      "date_modified": "2026-11-05T00:00:00.000Z",
      "image": "https://www.pulseri.com/blog/customer-retention.webp",
      "authors": [
        {
          "name": "Farsad F."
        }
      ],
      "tags": [
        "Getting feedback",
        "feedback",
        "nps",
        "retention"
      ]
    },
    {
      "id": "https://www.pulseri.com/blog/customer-satisfaction-index",
      "url": "https://www.pulseri.com/blog/customer-satisfaction-index",
      "title": "Customer satisfaction index: meaning and formula",
      "content_text": "A customer satisfaction index (CSI) turns several satisfaction ratings into one 0 to 100 number. Learn the formula, weights and a worked example.",
      "summary": "A customer satisfaction index (CSI) turns several satisfaction ratings into one 0 to 100 number. Learn the formula, weights and a worked example.",
      "date_published": "2026-11-05T00:00:00.000Z",
      "date_modified": "2026-11-05T00:00:00.000Z",
      "image": "https://www.pulseri.com/blog/customer-satisfaction-index.webp",
      "authors": [
        {
          "name": "Farsad F."
        }
      ],
      "tags": [
        "Scores and metrics",
        "csat",
        "scores",
        "metrics",
        "calculation"
      ]
    },
    {
      "id": "https://www.pulseri.com/blog/customer-satisfaction-questions-to-ask",
      "url": "https://www.pulseri.com/blog/customer-satisfaction-questions-to-ask",
      "title": "Customer satisfaction questions to ask, by moment",
      "content_text": "About 20 customer satisfaction questions sorted by moment, from the first week to cancellation, with a rule for picking one to three per survey.",
      "summary": "About 20 customer satisfaction questions sorted by moment, from the first week to cancellation, with a rule for picking one to three per survey.",
      "date_published": "2026-11-05T00:00:00.000Z",
      "date_modified": "2026-11-05T00:00:00.000Z",
      "image": "https://www.pulseri.com/blog/customer-satisfaction-questions-to-ask.webp",
      "authors": [
        {
          "name": "Farsad F."
        }
      ],
      "tags": [
        "Getting feedback",
        "survey-questions",
        "csat",
        "feedback"
      ]
    },
    {
      "id": "https://www.pulseri.com/blog/voice-of-the-customer",
      "url": "https://www.pulseri.com/blog/voice-of-the-customer",
      "title": "Voice of the customer for a small team",
      "content_text": "Voice of the customer is what customers tell you, collected and acted on. See what it means and how a small team can start with a weekly review.",
      "summary": "Voice of the customer is what customers tell you, collected and acted on. See what it means and how a small team can start with a weekly review.",
      "date_published": "2026-11-05T00:00:00.000Z",
      "date_modified": "2026-11-05T00:00:00.000Z",
      "image": "https://www.pulseri.com/blog/voice-of-the-customer.webp",
      "authors": [
        {
          "name": "Farsad F."
        }
      ],
      "tags": [
        "Getting feedback",
        "feedback",
        "nps",
        "getting started"
      ]
    },
    {
      "id": "https://www.pulseri.com/blog/customer-satisfaction-score",
      "url": "https://www.pulseri.com/blog/customer-satisfaction-score",
      "title": "Customer satisfaction score: how to calculate it",
      "content_text": "Customer satisfaction score is the share of people who rated a moment 4 or 5 out of 5. See the math worked through, and how scale and sample size change it.",
      "summary": "Customer satisfaction score is the share of people who rated a moment 4 or 5 out of 5. See the math worked through, and how scale and sample size change it.",
      "date_published": "2026-11-04T00:00:00.000Z",
      "date_modified": "2026-11-04T00:00:00.000Z",
      "image": "https://www.pulseri.com/blog/customer-satisfaction-score.webp",
      "authors": [
        {
          "name": "Farsad F."
        }
      ],
      "tags": [
        "Scores and metrics",
        "csat",
        "calculation",
        "scores"
      ]
    },
    {
      "id": "https://www.pulseri.com/blog/customer-satisfaction-survey",
      "url": "https://www.pulseri.com/blog/customer-satisfaction-survey",
      "title": "Customer satisfaction survey: how to run one",
      "content_text": "A customer satisfaction survey is one short question sent right after a moment. Pick the moment, the length and the delay, then act on low scores.",
      "summary": "A customer satisfaction survey is one short question sent right after a moment. Pick the moment, the length and the delay, then act on low scores.",
      "date_published": "2026-11-04T00:00:00.000Z",
      "date_modified": "2026-11-04T00:00:00.000Z",
      "image": "https://www.pulseri.com/blog/customer-satisfaction-survey.webp",
      "authors": [
        {
          "name": "Farsad F."
        }
      ],
      "tags": [
        "Getting feedback",
        "csat",
        "feedback"
      ]
    },
    {
      "id": "https://www.pulseri.com/blog/open-ended-survey-questions-examples",
      "url": "https://www.pulseri.com/blog/open-ended-survey-questions-examples",
      "title": "Open-ended survey questions: 30 examples",
      "content_text": "Thirty open-ended survey questions sorted by the score they follow, when to ask each one, and how to read a few hundred answers on your own.",
      "summary": "Thirty open-ended survey questions sorted by the score they follow, when to ask each one, and how to read a few hundred answers on your own.",
      "date_published": "2026-10-29T00:00:00.000Z",
      "date_modified": "2026-10-29T00:00:00.000Z",
      "image": "https://www.pulseri.com/blog/open-ended-survey-questions-examples.webp",
      "authors": [
        {
          "name": "Farsad F."
        }
      ],
      "tags": [
        "Getting feedback",
        "survey-questions",
        "feedback",
        "nps",
        "csat"
      ]
    },
    {
      "id": "https://www.pulseri.com/blog/15-nps-follow-up-questions-that-get-real-answers",
      "url": "https://www.pulseri.com/blog/15-nps-follow-up-questions-that-get-real-answers",
      "title": "15 NPS follow-up questions that get real answers",
      "content_text": "Fifteen follow-up questions for promoters, passives and detractors, plus how many to ask, how to word them and what to do with the comments you get.",
      "summary": "Fifteen follow-up questions for promoters, passives and detractors, plus how many to ask, how to word them and what to do with the comments you get.",
      "date_published": "2026-10-15T00:00:00.000Z",
      "date_modified": "2026-10-15T00:00:00.000Z",
      "image": "https://www.pulseri.com/blog/15-nps-follow-up-questions-that-get-real-answers.webp",
      "authors": [
        {
          "name": "Farsad F."
        }
      ],
      "tags": [
        "Scores and metrics",
        "nps",
        "survey-questions",
        "feedback"
      ]
    },
    {
      "id": "https://www.pulseri.com/blog/forms-spreadsheets-or-a-feedback-tool",
      "url": "https://www.pulseri.com/blog/forms-spreadsheets-or-a-feedback-tool",
      "title": "Forms, spreadsheets or a feedback tool: which fits",
      "content_text": "A form and a spreadsheet are enough for a small, one-time question. Learn the signs that you have outgrown them and what a feedback tool adds.",
      "summary": "A form and a spreadsheet are enough for a small, one-time question. Learn the signs that you have outgrown them and what a feedback tool adds.",
      "date_published": "2026-10-15T00:00:00.000Z",
      "date_modified": "2026-10-15T00:00:00.000Z",
      "image": "https://www.pulseri.com/blog/forms-spreadsheets-or-a-feedback-tool.webp",
      "authors": [
        {
          "name": "Farsad F."
        }
      ],
      "tags": [
        "Getting feedback",
        "forms",
        "spreadsheets",
        "tools",
        "getting started"
      ]
    },
    {
      "id": "https://www.pulseri.com/blog/how-to-calculate-nps",
      "url": "https://www.pulseri.com/blog/how-to-calculate-nps",
      "title": "How to calculate NPS, with a worked example",
      "content_text": "NPS is the share of promoters minus the share of detractors. Follow three worked examples, learn how rounding works and see how to score a 1 to 5 scale.",
      "summary": "NPS is the share of promoters minus the share of detractors. Follow three worked examples, learn how rounding works and see how to score a 1 to 5 scale.",
      "date_published": "2026-10-15T00:00:00.000Z",
      "date_modified": "2026-10-15T00:00:00.000Z",
      "image": "https://www.pulseri.com/blog/how-to-calculate-nps.webp",
      "authors": [
        {
          "name": "Farsad F."
        }
      ],
      "tags": [
        "Scores and metrics",
        "nps",
        "calculation",
        "scores"
      ]
    },
    {
      "id": "https://www.pulseri.com/blog/how-to-run-an-enps-survey-in-a-20-person-company",
      "url": "https://www.pulseri.com/blog/how-to-run-an-enps-survey-in-a-20-person-company",
      "title": "How to run an eNPS survey in a 20-person company",
      "content_text": "Ask one question, say how answers are used, read the score as a trend and act within two weeks. A plain plan for teams of about 20 people.",
      "summary": "Ask one question, say how answers are used, read the score as a trend and act within two weeks. A plain plan for teams of about 20 people.",
      "date_published": "2026-10-15T00:00:00.000Z",
      "date_modified": "2026-10-15T00:00:00.000Z",
      "image": "https://www.pulseri.com/blog/how-to-run-an-enps-survey-in-a-20-person-company.webp",
      "authors": [
        {
          "name": "Farsad F."
        }
      ],
      "tags": [
        "Employee feedback",
        "enps",
        "employee-feedback",
        "surveys"
      ]
    },
    {
      "id": "https://www.pulseri.com/blog/send-a-csat-survey-when-a-zendesk-ticket-is-solved",
      "url": "https://www.pulseri.com/blog/send-a-csat-survey-when-a-zendesk-ticket-is-solved",
      "title": "Zendesk CSAT survey setup in seven steps",
      "content_text": "Connect Zendesk to Pulseri, pick the Ticket solved event and send a CSAT survey with a short delay. Seven steps with the screens you will see.",
      "summary": "Connect Zendesk to Pulseri, pick the Ticket solved event and send a CSAT survey with a short delay. Seven steps with the screens you will see.",
      "date_published": "2026-10-15T00:00:00.000Z",
      "date_modified": "2026-10-15T00:00:00.000Z",
      "image": "https://www.pulseri.com/blog/send-a-csat-survey-when-a-zendesk-ticket-is-solved.webp",
      "authors": [
        {
          "name": "Farsad F."
        }
      ],
      "tags": [
        "Setup guides",
        "zendesk",
        "csat",
        "support",
        "setup"
      ]
    },
    {
      "id": "https://www.pulseri.com/blog/turn-detractors-into-a-slack-alert",
      "url": "https://www.pulseri.com/blog/turn-detractors-into-a-slack-alert",
      "title": "Turn detractors into a Slack alert in ten minutes",
      "content_text": "Connect Slack once, write one alert rule for NPS detractors and send a test message. A step by step guide with what the alert shows and how to keep it useful.",
      "summary": "Connect Slack once, write one alert rule for NPS detractors and send a test message. A step by step guide with what the alert shows and how to keep it useful.",
      "date_published": "2026-10-15T00:00:00.000Z",
      "date_modified": "2026-11-05T00:00:00.000Z",
      "image": "https://www.pulseri.com/blog/turn-detractors-into-a-slack-alert.webp",
      "authors": [
        {
          "name": "Farsad F."
        }
      ],
      "tags": [
        "Setup guides",
        "slack",
        "alerts",
        "nps",
        "detractors"
      ]
    },
    {
      "id": "https://www.pulseri.com/blog/why-we-price-by-people-and-never-by-response",
      "url": "https://www.pulseri.com/blog/why-we-price-by-people-and-never-by-response",
      "title": "Why we price by People and never by response",
      "content_text": "Many survey tools charge per answer. Pulseri charges by the People you track. Here is why, what it means for your bill and when it is not the best deal.",
      "summary": "Many survey tools charge per answer. Pulseri charges by the People you track. Here is why, what it means for your bill and when it is not the best deal.",
      "date_published": "2026-10-15T00:00:00.000Z",
      "date_modified": "2026-10-15T00:00:00.000Z",
      "image": "https://www.pulseri.com/blog/why-we-price-by-people-and-never-by-response.webp",
      "authors": [
        {
          "name": "Farsad F."
        }
      ],
      "tags": [
        "Company",
        "pricing",
        "people",
        "responses"
      ]
    },
    {
      "id": "https://www.pulseri.com/blog/how-to-ask-for-feedback-without-annoying-people",
      "url": "https://www.pulseri.com/blog/how-to-ask-for-feedback-without-annoying-people",
      "title": "How to ask for feedback without annoying people",
      "content_text": "Ask the right person at the right moment, keep it to one question, and never ask twice too soon. A plain guide to avoiding survey fatigue.",
      "summary": "Ask the right person at the right moment, keep it to one question, and never ask twice too soon. A plain guide to avoiding survey fatigue.",
      "date_published": "2026-10-13T00:00:00.000Z",
      "date_modified": "2026-10-13T00:00:00.000Z",
      "image": "https://www.pulseri.com/blog/how-to-ask-for-feedback-without-annoying-people.webp",
      "authors": [
        {
          "name": "Farsad F."
        }
      ],
      "tags": [
        "Getting feedback",
        "survey fatigue",
        "nps",
        "csat",
        "timing"
      ]
    },
    {
      "id": "https://www.pulseri.com/blog/nps-vs-csat-vs-ces",
      "url": "https://www.pulseri.com/blog/nps-vs-csat-vs-ces",
      "title": "NPS vs CSAT vs CES: which one to use and when",
      "content_text": "NPS measures loyalty, CSAT measures satisfaction with one moment, CES measures effort. Learn what each asks, how it is scored and when to pick it.",
      "summary": "NPS measures loyalty, CSAT measures satisfaction with one moment, CES measures effort. Learn what each asks, how it is scored and when to pick it.",
      "date_published": "2026-10-13T00:00:00.000Z",
      "date_modified": "2026-10-13T00:00:00.000Z",
      "image": "https://www.pulseri.com/blog/nps-vs-csat-vs-ces.webp",
      "authors": [
        {
          "name": "Farsad F."
        }
      ],
      "tags": [
        "Scores and metrics",
        "nps",
        "csat",
        "ces",
        "metrics"
      ]
    },
    {
      "id": "https://www.pulseri.com/blog/what-is-a-good-nps-score",
      "url": "https://www.pulseri.com/blog/what-is-a-good-nps-score",
      "title": "What is a good NPS score? How to read yours",
      "content_text": "Any score above 0 is positive and above 50 is often called excellent, but your own trend matters more. Learn the bands, a worked example and common traps.",
      "summary": "Any score above 0 is positive and above 50 is often called excellent, but your own trend matters more. Learn the bands, a worked example and common traps.",
      "date_published": "2026-10-13T00:00:00.000Z",
      "date_modified": "2026-10-13T00:00:00.000Z",
      "image": "https://www.pulseri.com/blog/what-is-a-good-nps-score.webp",
      "authors": [
        {
          "name": "Farsad F."
        }
      ],
      "tags": [
        "Scores and metrics",
        "nps",
        "benchmarks",
        "scores"
      ]
    }
  ]
}