[{"data":1,"prerenderedAt":691},["ShallowReactive",2],{"content:blog:\u002Fblog\u002Fcustomer-retention":3,"content:blog:list:posts":522,"content:data_authors:list:rows":687},{"id":4,"title":5,"author":6,"body":7,"canonical":474,"category":475,"date":476,"description":477,"draft":478,"extension":479,"faq":480,"image":496,"imageAlt":497,"keyword":498,"locale":499,"meta":500,"navigation":506,"noindex":478,"og":474,"path":507,"readingTime":474,"seo":508,"sources":509,"stem":516,"tags":517,"updated":476,"video":474,"__hash__":521},"blog\u002Fblog\u002Fcustomer-retention.md","Customer retention: meaning, formula, strategies","farsad",{"type":8,"value":9,"toc":459},"minimark",[10,14,17,22,30,33,67,71,74,94,99,106,111,114,128,131,198,205,208,212,215,218,222,230,233,237,240,340,346,349,353,366,384,388,438,442],[11,12,13],"p",{},"Customer retention is keeping the customers you already have, so they continue to buy or subscribe over time. You measure it as the share of customers at the start of a period who are still customers at the end.",[11,15,16],{},"Below you will find the definition, the formula with a made-up subscription example, strategies that fit a small team and a plan for your first week.",[18,19,21],"h2",{"id":20},"what-customer-retention-means","What customer retention means",[11,23,24,25,29],{},"Stripe defines customer retention as keeping customers over time by continuing to deliver value after their first purchase. ",[26,27],"cite-ref",{"n":28},"1"," The meaning is the same for a software subscription, an agency retainer or a shop: someone paid you once, and retention is whether they do it again.",[11,31,32],{},"Three nearby words are easy to mix up:",[34,35,36,50,56],"ul",{},[37,38,39,43,44,49],"li",{},[40,41,42],"strong",{},"Churn"," is the share of customers who leave in a period. It is the opposite of retention, so a 90% retention rate means 10% churn. The ",[45,46,48],"a",{"href":47},"\u002Fblog\u002Fcustomer-churn","customer churn guide"," shows how to calculate it and how to spot it early.",[37,51,52,55],{},[40,53,54],{},"Satisfaction"," is how a customer felt about a moment, such as a support chat. A satisfied customer can still leave, for example when the budget is cut.",[37,57,58,61,62,66],{},[40,59,60],{},"Loyalty"," is an attitude: would they recommend you, would they choose you again. Retention is the behavior you can count. The two usually move together, but they are different numbers. The ",[45,63,65],{"href":64},"\u002Fblog\u002Fcustomer-loyalty","customer loyalty guide"," shows how to measure the attitude side.",[18,68,70],{"id":69},"how-to-calculate-customer-retention-rate","How to calculate customer retention rate",[11,72,73],{},"Pick a period, such as a month, and count three things:",[34,75,76,82,88],{},[37,77,78,81],{},[40,79,80],{},"S",": customers at the start of the period.",[37,83,84,87],{},[40,85,86],{},"E",": customers at the end of the period.",[37,89,90,93],{},[40,91,92],{},"N",": customers who joined during the period.",[11,95,96],{},[40,97,98],{},"Retention rate = (E - N) \u002F S x 100",[11,100,101,102,105],{},"Subtracting N removes new customers, because they were not there at the start and cannot be \"retained\". Stripe's definition of the rate also leaves out customers added during the period. ",[26,103],{"n":28,"k":104},"2"," If you skip this step, a good sales month hides a leaking base.",[107,108,110],"h3",{"id":109},"worked-example-logo-and-revenue-retention","Worked example: logo and revenue retention",[11,112,113],{},"Made-up example: a small subscription business starts the month with 100 customers who pay a total of $5,000 a month. During the month:",[34,115,116,119,122,125],{},[37,117,118],{},"12 customers cancel. Together they paid $400 a month.",[37,120,121],{},"5 customers upgrade, adding $300 a month.",[37,123,124],{},"3 customers downgrade, removing $100 a month.",[37,126,127],{},"30 new customers join and pay $1,800 a month.",[11,129,130],{},"The business ends the month with 118 customers (100 - 12 + 30).",[132,133,134,150],"table",{},[135,136,137],"thead",{},[138,139,140,144,147],"tr",{},[141,142,143],"th",{},"Measure",[141,145,146],{},"Calculation",[141,148,149],{},"Result",[151,152,153,165,176,187],"tbody",{},[138,154,155,159,162],{},[156,157,158],"td",{},"Logo retention",[156,160,161],{},"(118 - 30) \u002F 100",[156,163,164],{},"88%",[138,166,167,170,173],{},[156,168,169],{},"Net revenue retention",[156,171,172],{},"(5,000 - 400 + 300 - 100) \u002F 5,000",[156,174,175],{},"96%",[138,177,178,181,184],{},[156,179,180],{},"Gross revenue retention",[156,182,183],{},"(5,000 - 400 - 100) \u002F 5,000",[156,185,186],{},"90%",[138,188,189,192,195],{},[156,190,191],{},"Wrong: ignoring new customers",[156,193,194],{},"118 \u002F 100",[156,196,197],{},"118%",[11,199,200,201,204],{},"Logo retention counts customers. Revenue retention counts money from the same starting group, so the new customers' $1,800 stays out of it. Stripe lists revenue retention as a separate measure that accounts for upgrades, downgrades and cancellations. ",[26,202],{"n":28,"k":203},"3"," Gross revenue retention is the same sum without the upgrades, which shows how much revenue you kept before any growth from existing customers.",[11,206,207],{},"The two rates differ here because the customers who left were small ones and some who stayed grew. A business that loses its biggest accounts can show a high logo rate and a poor revenue rate. Track both.",[107,209,211],{"id":210},"what-a-rate-like-80-means","What a rate like 80% means",[11,213,214],{},"An 80% rate means 20 of every 100 starting customers left in that period. The period matters a great deal. If a monthly rate stayed at 88% for twelve months, only about 22 of 100 customers would remain after a year (0.88 to the power of 12). A monthly figure and an annual figure are not comparable, so write the period next to every number.",[11,216,217],{},"Pulseri does not calculate retention rate. You count customers in your billing system or a spreadsheet, and the formula above is enough.",[18,219,221],{"id":220},"why-retention-matters-for-a-small-team","Why retention matters for a small team",[11,223,224,225,227,228],{},"Every customer who stays is revenue you did not have to win again. An article in Harvard Business Review says that, depending on which study you believe and what industry you are in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. ",[26,226],{"n":104}," The same article points to research by Bain & Company's Frederick Reichheld showing that increasing customer retention rates by 5% increases profits by 25% to 95%. ",[26,229],{"n":104,"k":104},[11,231,232],{},"Treat those as a wide range from the author's cited research, not a prediction for your business. A small team still has a practical reason to care: it has fewer hours to spend on finding new customers, so each cancellation is harder to replace.",[18,234,236],{"id":235},"customer-retention-strategies-that-fit-a-small-team","Customer retention strategies that fit a small team",[11,238,239],{},"Most strategy lists are written for online stores or large marketing teams. A small subscription or service team gets more from fixing the points where customers leave. Start from the signal you see, work out the likely cause and choose one action.",[132,241,242,258],{},[135,243,244],{},[138,245,246,249,252,255],{},[141,247,248],{},"Signal",[141,250,251],{},"Likely cause",[141,253,254],{},"One action",[141,256,257],{},"Effort",[151,259,260,274,288,301,314,327],{},[138,261,262,265,268,271],{},[156,263,264],{},"Customers cancel in the first month",[156,266,267],{},"They never reached a first result",[156,269,270],{},"Write a short first-week guide and check in once",[156,272,273],{},"Low",[138,275,276,279,282,285],{},[156,277,278],{},"Support threads stay open for days",[156,280,281],{},"Slow or unclear answers",[156,283,284],{},"Set a reply time and review the oldest threads weekly",[156,286,287],{},"Medium",[138,289,290,293,296,299],{},[156,291,292],{},"Customers leave and say nothing",[156,294,295],{},"You find out too late",[156,297,298],{},"Ask one short question after a key moment",[156,300,273],{},[138,302,303,306,309,312],{},[156,304,305],{},"Payments fail, then the account lapses",[156,307,308],{},"Expired cards, not a decision to leave",[156,310,311],{},"Send a reminder before renewal and retry failed payments",[156,313,273],{},[138,315,316,319,322,325],{},[156,317,318],{},"Long-time customers drift to a competitor",[156,320,321],{},"No reason to stay beyond habit",[156,323,324],{},"Ask what they would change, then share what you fixed",[156,326,287],{},[138,328,329,332,335,338],{},[156,330,331],{},"Customers leave but may return",[156,333,334],{},"The product did not fit then",[156,336,337],{},"Send a note when something they asked for ships",[156,339,273],{},[11,341,342,343],{},"Stripe's own list covers the same ground: set accurate expectations, make setup easy, offer responsive support, contact customers likely to leave and reduce failed-payment churn with retries and notifications. ",[26,344],{"n":28,"k":345},"4",[11,347,348],{},"Loyalty points and referral codes work for repeat-purchase shops. For a subscription they are a later step, once the basics above are in place.",[18,350,352],{"id":351},"listen-early","Listen early",[11,354,355,356,360,361,365],{},"The cheapest early warning is asking. Send one short question after the moment a customer first gets value, and another after a support conversation or a payment. Keep a limit on how often the same person is asked. Pulseri's ",[45,357,359],{"href":358},"\u002Fresources\u002Fglossary\u002Frelationship-cooldown","relationship cooldown"," waits 90 days by default between relationship surveys to one person, and you can change it. For how to word and time the questions, see ",[45,362,364],{"href":363},"\u002Fblog\u002Fhow-to-ask-for-feedback-without-annoying-people","how to ask for feedback without annoying people",".",[11,367,368,369,373,374,378,379,383],{},"A low score is a signal worth reading the same day. Pulseri's ",[45,370,372],{"href":371},"\u002Fproduct\u002Falerts-and-automations","alerts and automations"," send low scores to Slack or Microsoft Teams, and ",[45,375,377],{"href":376},"\u002Fresources\u002Fglossary\u002Fevent-survey","event surveys"," can start from a Stripe or Zendesk event. Tell a customer you read their answer, even if the fix takes longer. The ",[45,380,382],{"href":381},"\u002Fblog\u002Fvoice-of-the-customer","voice of the customer guide"," sets up a weekly review of the comments.",[18,385,387],{"id":386},"a-first-week-plan","A first-week plan",[389,390,391,397,403,409,415,421,432],"ol",{},[37,392,393,396],{},[40,394,395],{},"Pick the period."," Choose a month or a quarter and write it on your retention sheet.",[37,398,399,402],{},[40,400,401],{},"Count."," Record S, E and N for the last three periods from your billing records.",[37,404,405,408],{},[40,406,407],{},"Calculate both rates."," Work out logo retention and net revenue retention, as in the table above.",[37,410,411,414],{},[40,412,413],{},"Read the exits."," Open the last ten cancellations and write the reason beside each. Where you have no reason, mark it as unknown.",[37,416,417,420],{},[40,418,419],{},"Choose one row from the strategy table."," Pick the signal that matches most of your exits.",[37,422,423,426,427,431],{},[40,424,425],{},"Add one question."," Ask it right after the customer's first result, using the same wording each time so answers are comparable. A score such as ",[45,428,430],{"href":429},"\u002Fresources\u002Fglossary\u002Fnps","the NPS score"," gives you a number to track beside retention.",[37,433,434,437],{},[40,435,436],{},"Review in a month."," Compare the new period with the old ones before you change anything else.",[18,439,441],{"id":440},"where-pulseri-fits","Where Pulseri fits",[11,443,444,445,449,450,454,455,365],{},"Pulseri asks the right person at the right moment and keeps the answers and comments in one place, which helps with step 6 and with any question you ask customers who are leaving. You can see ",[45,446,448],{"href":447},"\u002Fproduct\u002Fcustomer-voice","how customer feedback surveys work",", or read about ",[45,451,453],{"href":452},"\u002Fsolutions\u002Fsaas-founders","feedback for SaaS founders",". More guides are on the ",[45,456,458],{"href":457},"\u002Fblog","Pulseri blog",{"title":460,"searchDepth":461,"depth":461,"links":462},"",2,[463,464,469,470,471,472,473],{"id":20,"depth":461,"text":21},{"id":69,"depth":461,"text":70,"children":465},[466,468],{"id":109,"depth":467,"text":110},3,{"id":210,"depth":467,"text":211},{"id":220,"depth":461,"text":221},{"id":235,"depth":461,"text":236},{"id":351,"depth":461,"text":352},{"id":386,"depth":461,"text":387},{"id":440,"depth":461,"text":441},null,"Getting feedback","2026-11-05","Customer retention is keeping the customers you have. See the meaning, the retention rate formula with a worked example and strategies for small teams.",false,"md",[481,484,487,490,493],{"q":482,"a":483},"What does an 80% retention rate mean?","Of every 100 customers you had at the start of the period, 80 are still customers at the end and 20 left. Customers who joined during the period are not counted.",{"q":485,"a":486},"What is the opposite of customer retention?","Customer churn, also called attrition. Churn is the share of customers who leave in a period, so it moves in the opposite direction to retention.",{"q":488,"a":489},"What is the difference between customer retention and customer loyalty?","Retention is what customers do, they stay and keep paying. Loyalty is how they feel and what they would do, such as recommend you or choose you again. A customer can stay out of habit or a contract without being loyal.",{"q":491,"a":492},"What are customer retention strategies?","Actions that give existing customers a reason to stay, such as a clear first week, quick support, asking for feedback early, a plan for customers who are about to leave and rewards where they fit.",{"q":494,"a":495},"What is a good customer retention rate?","It depends on your product, price, contract length and the period you measure. Compare your rate with your own earlier months first, and use outside benchmarks only when they name the same period and customer type.","\u002Fblog\u002Fcustomer-retention.webp","The number 88 beside a grid of 100 dots, 88 filled and 12 hollow","customer retention","en",{"keywords":501},[502,503,504,505],"what is customer retention","customer retention definition","customer retention meaning","customer retention strategies",true,"\u002Fblog\u002Fcustomer-retention",{"title":5,"description":477},[510,513],{"title":511,"url":512,"retrieved":476},"Customer retention: why it matters and how to improve it (Stripe)","https:\u002F\u002Fstripe.com\u002Fresources\u002Fmore\u002Fcustomer-retention-why-it-matters-and-how-to-improve-it",{"title":514,"url":515,"retrieved":476},"The Value of Keeping the Right Customers (Harvard Business Review)","https:\u002F\u002Fhbr.org\u002F2014\u002F10\u002Fthe-value-of-keeping-the-right-customers","blog\u002Fcustomer-retention",[518,519,520],"feedback","nps","retention","4CkP7nhGF8f3XipWqW0Vr2kpF59YkjhtYZYFsjc6amw",[523,534,544,547,556,565,572,580,587,595,603,613,620,631,642,650,661,670,679],{"path":47,"title":524,"description":525,"date":526,"updated":526,"category":475,"tags":527,"author":6,"image":531,"imageAlt":532,"readingMinutes":533},"Customer churn: what it is and how to calculate it","Customer churn is the share of customers who leave in a period. Learn the formula, a worked example and how low survey scores can warn you the same day.","2026-11-05T00:00:00.000Z",[528,529,518,530],"alerts","detractors","scores","\u002Fblog\u002Fcustomer-churn.webp","A large red 5 beside a grid of 20 dots in which one dot is red, standing for 1 customer in 20",8,{"path":64,"title":535,"description":536,"date":526,"updated":526,"category":537,"tags":538,"author":6,"image":541,"imageAlt":542,"readingMinutes":543},"Customer loyalty: what it is and how to measure it","Customer loyalty is customers choosing you again and recommending you. Measure it by pairing one survey answer with renewals, shown in a worked example.","Scores and metrics",[519,539,540],"loyalty","metrics","\u002Fblog\u002Fcustomer-loyalty.webp","The number 36 beside a two by two grid of 81, 9, 36 and 24 customers sorted by what they said and what they did",6,{"path":507,"title":5,"description":477,"date":526,"updated":526,"category":475,"tags":545,"author":6,"image":496,"imageAlt":497,"readingMinutes":546},[518,519,520],7,{"path":548,"title":549,"description":550,"date":526,"updated":526,"category":537,"tags":551,"author":6,"image":554,"imageAlt":555,"readingMinutes":543},"\u002Fblog\u002Fcustomer-satisfaction-index","Customer satisfaction index: meaning and formula","A customer satisfaction index (CSI) turns several satisfaction ratings into one 0 to 100 number. Learn the formula, weights and a worked example.",[552,530,540,553],"csat","calculation","\u002Fblog\u002Fcustomer-satisfaction-index.webp","The number 63.5 beside three bars scored 80, 65 and 50",{"path":557,"title":558,"description":559,"date":526,"updated":526,"category":475,"tags":560,"author":6,"image":562,"imageAlt":563,"readingMinutes":564},"\u002Fblog\u002Fcustomer-satisfaction-questions-to-ask","Customer satisfaction questions to ask, by moment","About 20 customer satisfaction questions sorted by moment, from the first week to cancellation, with a rule for picking one to three per survey.",[561,552,518],"survey-questions","\u002Fblog\u002Fcustomer-satisfaction-questions-to-ask.webp","A large black 1 beside a line of five grey dots with one green dot circled",5,{"path":381,"title":566,"description":567,"date":526,"updated":526,"category":475,"tags":568,"author":6,"image":570,"imageAlt":571,"readingMinutes":564},"Voice of the customer for a small team","Voice of the customer is what customers tell you, collected and acted on. See what it means and how a small team can start with a weekly review.",[518,519,569],"getting started","\u002Fblog\u002Fvoice-of-the-customer.webp","The number 4 beside four circles in a row, the last one filled, with a dotted line looping back to a person icon",{"path":573,"title":574,"description":575,"date":576,"updated":576,"category":537,"tags":577,"author":6,"image":578,"imageAlt":579,"readingMinutes":543},"\u002Fblog\u002Fcustomer-satisfaction-score","Customer satisfaction score: how to calculate it","Customer satisfaction score is the share of people who rated a moment 4 or 5 out of 5. See the math worked through, and how scale and sample size change it.","2026-11-04T00:00:00.000Z",[552,553,530],"\u002Fblog\u002Fcustomer-satisfaction-score.webp","The number 67 beside 60 dots, 40 green for satisfied answers, 9 gray for neutral and 11 red for dissatisfied",{"path":581,"title":582,"description":583,"date":576,"updated":576,"category":475,"tags":584,"author":6,"image":585,"imageAlt":586,"readingMinutes":564},"\u002Fblog\u002Fcustomer-satisfaction-survey","Customer satisfaction survey: how to run one","A customer satisfaction survey is one short question sent right after a moment. Pick the moment, the length and the delay, then act on low scores.",[552,518],"\u002Fblog\u002Fcustomer-satisfaction-survey.webp","A large 500 beside a grid of 500 dots with 100 filled, showing the invitations needed for 100 answers",{"path":588,"title":589,"description":590,"date":591,"updated":591,"category":475,"tags":592,"author":6,"image":593,"imageAlt":594,"readingMinutes":533},"\u002Fblog\u002Fopen-ended-survey-questions-examples","Open-ended survey questions: 30 examples","Thirty open-ended survey questions sorted by the score they follow, when to ask each one, and how to read a few hundred answers on your own.","2026-10-29T00:00:00.000Z",[561,518,519,552],"\u002Fblog\u002Fopen-ended-survey-questions-examples.webp","The number 30 beside four rows of colored dots, each row ending in an empty comment box",{"path":596,"title":597,"description":598,"date":599,"updated":599,"category":537,"tags":600,"author":6,"image":601,"imageAlt":602,"readingMinutes":564},"\u002Fblog\u002F15-nps-follow-up-questions-that-get-real-answers","15 NPS follow-up questions that get real answers","Fifteen follow-up questions for promoters, passives and detractors, plus how many to ask, how to word them and what to do with the comments you get.","2026-10-15T00:00:00.000Z",[519,561,518],"\u002Fblog\u002F15-nps-follow-up-questions-that-get-real-answers.webp","The number 15 beside three black dots for everyone and three columns of four red, grey and green dots",{"path":604,"title":605,"description":606,"date":599,"updated":599,"category":475,"tags":607,"author":6,"image":611,"imageAlt":612,"readingMinutes":564},"\u002Fblog\u002Fforms-spreadsheets-or-a-feedback-tool","Forms, spreadsheets or a feedback tool: which fits","A form and a spreadsheet are enough for a small, one-time question. Learn the signs that you have outgrown them and what a feedback tool adds.",[608,609,610,569],"forms","spreadsheets","tools","\u002Fblog\u002Fforms-spreadsheets-or-a-feedback-tool.webp","A large 3 beside three stacked rows, a form, a spreadsheet grid and a green trend line",{"path":614,"title":615,"description":616,"date":599,"updated":599,"category":537,"tags":617,"author":6,"image":618,"imageAlt":619,"readingMinutes":564},"\u002Fblog\u002Fhow-to-calculate-nps","How to calculate NPS, with a worked example","NPS is the share of promoters minus the share of detractors. Follow three worked examples, learn how rounding works and see how to score a 1 to 5 scale.",[519,553,530],"\u002Fblog\u002Fhow-to-calculate-nps.webp","The number 28 beside a bar split into 19, 34 and 47 with the sum 47 minus 19 equals 28",{"path":621,"title":622,"description":623,"date":599,"updated":599,"category":624,"tags":625,"author":6,"image":629,"imageAlt":630,"readingMinutes":564},"\u002Fblog\u002Fhow-to-run-an-enps-survey-in-a-20-person-company","How to run an eNPS survey in a 20-person company","Ask one question, say how answers are used, read the score as a trend and act within two weeks. A plain plan for teams of about 20 people.","Employee feedback",[626,627,628],"enps","employee-feedback","surveys","\u002Fblog\u002Fhow-to-run-an-enps-survey-in-a-20-person-company.webp","The number 20 beside a grid of 20 dots, 16 filled and 4 empty, above a two-week timeline",{"path":632,"title":633,"description":634,"date":599,"updated":599,"category":635,"tags":636,"author":6,"image":640,"imageAlt":641,"readingMinutes":564},"\u002Fblog\u002Fsend-a-csat-survey-when-a-zendesk-ticket-is-solved","Zendesk CSAT survey setup in seven steps","Connect Zendesk to Pulseri, pick the Ticket solved event and send a CSAT survey with a short delay. Seven steps with the screens you will see.","Setup guides",[637,552,638,639],"zendesk","support","setup","\u002Fblog\u002Fsend-a-csat-survey-when-a-zendesk-ticket-is-solved.webp","A large 7 beside a solved-ticket tick, a clock and a survey card joined by dotted arrows",{"path":643,"title":644,"description":645,"date":599,"updated":526,"category":635,"tags":646,"author":6,"image":648,"imageAlt":649,"readingMinutes":564},"\u002Fblog\u002Fturn-detractors-into-a-slack-alert","Turn detractors into a Slack alert in ten minutes","Connect Slack once, write one alert rule for NPS detractors and send a test message. A step by step guide with what the alert shows and how to keep it useful.",[647,528,519,529],"slack","\u002Fblog\u002Fturn-detractors-into-a-slack-alert.webp","A large red 6 beside a red score dot showing 3 with a dotted arrow to a Slack-style message card",{"path":651,"title":652,"description":653,"date":599,"updated":599,"category":654,"tags":655,"author":6,"image":659,"imageAlt":660,"readingMinutes":564},"\u002Fblog\u002Fwhy-we-price-by-people-and-never-by-response","Why we price by People and never by response","Many survey tools charge per answer. Pulseri charges by the People you track. Here is why, what it means for your bill and when it is not the best deal.","Company",[656,657,658],"pricing","people","responses","\u002Fblog\u002Fwhy-we-price-by-people-and-never-by-response.webp","The number 830 beside a flat green price line for people and grey dots for replies rising above it",{"path":363,"title":662,"description":663,"date":664,"updated":664,"category":475,"tags":665,"author":6,"image":668,"imageAlt":669,"readingMinutes":467},"How to ask for feedback without annoying people","Ask the right person at the right moment, keep it to one question, and never ask twice too soon. A plain guide to avoiding survey fatigue.","2026-10-13T00:00:00.000Z",[666,519,552,667],"survey fatigue","timing","\u002Fblog\u002Fhow-to-ask-for-feedback-without-annoying-people.webp","A large 1 beside a timeline of three well-spaced survey ticks",{"path":671,"title":672,"description":673,"date":664,"updated":664,"category":537,"tags":674,"author":6,"image":676,"imageAlt":677,"readingMinutes":678},"\u002Fblog\u002Fnps-vs-csat-vs-ces","NPS vs CSAT vs CES: which one to use and when","NPS measures loyalty, CSAT measures satisfaction with one moment, CES measures effort. Learn what each asks, how it is scored and when to pick it.",[519,552,675,540],"ces","\u002Fblog\u002Fnps-vs-csat-vs-ces.webp","A large 3 beside three rows of dots for the 0 to 10, 1 to 5 and 1 to 7 scales",4,{"path":680,"title":681,"description":682,"date":664,"updated":664,"category":537,"tags":683,"author":6,"image":685,"imageAlt":686,"readingMinutes":467},"\u002Fblog\u002Fwhat-is-a-good-nps-score","What is a good NPS score? How to read yours","Any score above 0 is positive and above 50 is often called excellent, but your own trend matters more. Learn the bands, a worked example and common traps.",[519,684,530],"benchmarks","\u002Fblog\u002Fwhat-is-a-good-nps-score.webp","The number 50 beside a score scale in three bands, below 0, above 0 and above 50, with one person marker",[688],{"key":6,"name":689,"avatar":690},"Farsad F.","\u002Fauthors\u002Ffarsad.webp",1793908074554]